Bia Sport. It's pretty sweet, with lots of cool options not currently available from other watches. However, I can't buy it. :( You see, the watch isn't is not in production yet. Bia is trying to raise the money to produce the watch via Kickstarter. Check out the video here: http://kck.st/LghrH4 and you'll see why I think it rocks! I am super excited about this watch and I hope Bia can raise enough money! I'm totally a backer and you could be one of the cool people too, with a new Bia watch on your wrist before your friends!!